Crossroads GPS, the nonprofit arm of GOP strategist Karl Rove's American Crossroads, is targeting four vulnerable Democratic senators on student loans with new Facebook ads charging that the senators are politicizing the issue while the Senate fails to act.

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The group is spending $50,000 on a week of ads attacking Sens. Mark PryorMark PryorCotton pitches anti-Democrat message to SC delegation Ex-Sen. Kay Hagan joins lobby firm Top Democrats are no advocates for DC statehood MORE (Ark.), Mark BegichMark BegichThe future of the Arctic 2016’s battle for the Senate: A shifting map Trump campaign left out of Alaska voter guide MORE (Alaska), Mary LandrieuMary LandrieuFive unanswered questions after Trump's upset victory Pavlich: O’Keefe a true journalist Trump’s implosion could cost GOP in Louisiana Senate race MORE (La.) and Kay HaganKay HaganLinking repatriation to job creation Former Sen. Kay Hagan in ICU after being rushed to hospital GOP senator floats retiring over gridlock MORE (N.C.) on the issue, all vulnerable red-state Democrats who've come under fire from Crossroads before.

"While even President Obama and the majority of House Members agree on a long-term bipartisan plan to give America's college students relief on their student loans, Sen. Begich voted to put partisan posturing ahead of getting a broadly supported deal done," the ad reads.

It charges that the senator "is holding your future hostage," and that they "broke with moderate Senate colleagues" to help block reform.

"Instead of acting to provide a practical solution to student loan rates, Sen. Begich voted to leave students at the mercy of crass Washington gamesmanship," the ad continues, and urges viewers to call their senator.

Though the Republican-controlled House passed a measure to prevent current student loan rates from doubling on July 1, the Senate was unable to follow suit as their work on immigration reform consumed much of their time before the July 4 recess.

A Democratic-backed fix failed in the upper chamber on Wednesday, unable to gain any Republican support. Senate Republicans are backing a measure sponsored by Sens. Angus KingAngus KingSenators ask feds for ‘full account’ of work to secure election from cyber threats A guide to the committees: Senate Hopes rise for law to expand access to experimental drugs MORE (I-Maine) and Joe ManchinJoe ManchinManchin: Sanders backers should challenge me in Dem primary Greens launch ads against two GOP senators for Pruitt votes Poll: Senate should confirm Gorsuch MORE (D-W.Va.) that's similar to the House-passed legislation, but Senate Democrats remain largely opposed to the bill.

Crossroads GPS Communications Director Jonathan Collegio suggested the blame lies on the shoulders not just of Democratic senators who remain opposed to the House bill, but of Senate Majority Leader Harry ReidHarry ReidSanders and Schumer are right: Ellison for DNC chair The Hill's 12:30 Report Hopes rise for law to expand access to experimental drugs MORE (D-Nev.).

"The message here is that not only did Senators Pryor, Begich, Landrieu and Hagan screw up by effectively supporting a massive rate hike on college students, but Harry Reid screwed up by making his members walk the plank on incredibly amateur strategy," he said.

"Harry Reid exposed his caucus to the wrath not only of college students, but of local editorial pages and citizens who value common sense above all. The Senate needs to pass the House plan without delay."

The hike in loan rates has been used as a political bludgeon by both sides in recent weeks, with Democrats charging that the Republican fix would ultimately result in higher loan rates for students.

The potential political fallout of rising rate hikes helped Congress pass a fix last year, amidst a presidential race and urging from both Obama and Republican presidential nominee Mitt Romney, but the path forward this year remains murky.