First lady Michelle ObamaMichelle ObamaOvernight Tech: Facebook's Sandberg comes to Washington | Senate faces new surveillance fight | Warren enters privacy debate Michelle Obama signs up for Snapchat Michelle Obama: 'It's time for us to come together' MORE says her “Let’s Move” initiative is not about physical appearance.
She introduced the program in 2010 in an effort to help reduce the rate of childhood obesity.
“This campaign isn’t about how kids look. It's about how kids feel,” Obama said in an interview that aired Friday on NBC’s “Today” show. “And we want our kids to feel, inside, the best that they can feel so that they become all that they were meant to be.”
The labels will feature calories more prominently, include added sugars, and change serving sizes of foods to reflect how much Americans typically eat.
Obama said she doesn’t talk about weight or looks with her two daughters, Sasha and Malia.
“We don’t talk about weight. We don't talk about physical appearance,” Obama said. “We talk about health. We talk about what's on the inside. We spend so much more time talking to our girls about being kind and treating others well, and being passionate and respectful.”