Michelle Obama bests Laura Bush for most media mentions

HighBeam Research examined the number of times each president’s spouse was mentioned in the media from Election Day of their husband’s first term until Oct. 20. 

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The first-lady showdown found that Michelle ObamaMichelle ObamaMichelle Obama featured in new Clinton ad The Trail 2016: The fallout Obama to appear in campaign ads for Clinton MORE was named a whopping 29,634 times in the three-year span, while Laura Bush accrued a mere 8,707 mentions.

Next up, ITK would like to see the same publicity tug-of-war between the first dogs. Our money’s on Bo over Barney.