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Ad campaign on health reform targets Finance panel

A coalition of liberal groups has launched a $1.1 million television ad campaign to ratchet up pressure on senators who have not embraced the creation of a broad government-run health insurance plan.
    
The ad campaign comes as President Obama and congressional Democrats are struggling to regain the momentum they had earlier this year on revamping the nation’s healthcare system.

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Health Care for America Now on Friday unveiled its new campaign to pressure Democrats and Republicans on the Senate Finance Committee, which is in the midst of reworking a broad healthcare reform package.

The ads begin airing on Friday and will run for 10 straight days.

The Finance Committee was expected to release draft legislation this week but that timetable has been postponed because of significant cost hurdles that have emerged in recent days. The panel had planned a markup of the package next week but that goal may also slip.

The ad is running in the home states of eight members of the Finance panel: Sens. Blanche Lincoln (D-Ark.), Tom CarperTom CarperWhy Trump picked a retired general for Homeland Security Dems, greens gear up for fight against Trump EPA pick The Hill's 12:30 Report MORE (D-Del.), Bill NelsonBill Nelson House passes water bill with Flint aid, drought relief Fight over water bill heats up in Senate Overnight Tech: Big win for Samsung over Apple | Trump to sit down with tech leaders | Trump claims credit for B investment deal MORE (D-Fla.), Jeff Bingaman (D-N.M.), Ron WydenRon WydenSenate sends annual defense bill to Obama's desk Senate fight over miners' heathcare boils over Budowsky: Did Putin elect Trump? MORE (D-Ore.), Maria CantwellMaria CantwellSpeaker’s office: No energy bill this year Overnight Energy: Dakota pipeline standoff heats up Obama rescinds Arctic offshore drilling proposal MORE (D-Wash.), Chuck GrassleyChuck GrassleyMnuchin, Price meet with GOP senators Business groups express support for Branstad nomination 10 no-brainer ways to cut healthcare costs without hurting quality MORE (R-Iowa) and Olympia Snowe (R-Maine).

Of those senators, Lincoln, Wyden and Grassley are up for reelection in 2010.

The liberal coalition is also targeting Sen. Mary LandrieuMary LandrieuFive unanswered questions after Trump's upset victory Pavlich: O’Keefe a true journalist Trump’s implosion could cost GOP in Louisiana Senate race MORE (D-La.), who has voiced opposition to the so-called public health insurance option, and Sen. Kay HaganKay HaganGOP senator floats retiring over gridlock 2016’s battle for the Senate: A shifting map The untold stories of the 2016 battle for the Senate MORE (D-N.C.). Hagan has voiced support for an alternative to the public option: health insurance co-ops, a plan pushed by Sen. Kent Conrad (D-N.D.).

The ad begins with images of $50 bills running through a sorting machine and a man in a business suit boarding a corporate plane.

“What if we stripped away the 13-billion-dollar insurance company profits? The 119-million-dollar CEO bonuses?” a narrator asks. “The endless denials? The soaring co-pays and premiums?”

Under such a scenario, the narrator pledges to viewers: “You’d have healthcare between you and your doctor — that’s the president’s plan.”

The line is somewhat of a spinoff on what has emerged as a central GOP talking point in recent days, that government-run insurance plans would put bureaucrats between doctors and patients.

Viewers are told in the latest ad that under Obama’s plan they could keep their existing coverage, “or choose from a range of plans, including a public health insurance option to lower costs and keep insurance companies honest.”

Health Care for America Now is a coalition including ACORN, the AFL-CIO, the American Federation of State, County, Municipal Employees, Americans United for Change, MoveOn.org, the NAACP, the National Education Association, and the Service Employees International Union. Each of those groups has contributed at least $500,000 to sit on the coalition’s steering committee.

Health Care for America Now has also received $18 million of its $35 million budget from Atlantic Philanthropies, founded by Chuck Feeney, a billionaire businessman.

This article was updated at 1:21 p.m.